University Social Responsibility in China: The Mediating Role of Green Psychological Capital

Yu-Shan Chen (), Xin Yan and Chor-Beng Anthony Liew
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Yu-Shan Chen: Department of Business Administration, National Taipei University, 151 University Rd., San Shia District, New Taipei City 237303, Taiwan
Xin Yan: School of Finance and Accounting, Fuzhou University of International Studies and Trade, 28 Yuhuan Rd., Changle District, Fuzhou 350202, China
Chor-Beng Anthony Liew: Department of Business Administration, National Taipei University, 151 University Rd., San Shia District, New Taipei City 237303, Taiwan

IJERPH, 2023, vol. 20, issue 4, 1-19

Abstract: Generation Z represents the young people of today. They are considered as “digitally literate” and were born between mid-to-late 1990s to early 2000s. Generation Z pays more attention to popular environmental issues such as global warming, high energy consumption, overgrazing, and university social responsibility (USR), which are present around the world. We formed a double moderated mediation exam from 910 college students in southeast China, used a new notion “green psychological capital”, and proposed it as a vital mediator. In addition, we found that green organizational ambidexterity and environmental attitude are both boundary conditions in the green shared vision organizational citizenship behavior for the environment (OCBE) link. These findings have unlocked a deeper insight into Generation Z’s green conception and offered a more comprehensive investigation on USR research. Furthermore, the amazing findings can provide a worldwide blueprint for USR studies in the long term.

Keywords: university social responsibility (USR); generation Z; green shared vision; green psychological capital; organizational citizenship behavior for the environment (OCBE) (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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