Effect of Climate Change Belief and the New Environmental Paradigm (NEP) on Eco-Tourism Attitudes of Tourists: Moderator Role of Green Self-Identity

Abdullah Tarinc, Gozde Seval Ergun (), Arif Aytekin, Ali Keles, Ozlem Ozbek, Huseyin Keles and Ozgur Yayla
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Abdullah Tarinc: Department of Gastronomy and Culinary Arts, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Gozde Seval Ergun: Department of Tourism Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Arif Aytekin: Department of Social Work, Manavgat Social Sciences and Humanities Faculty, Akdeniz University, Antalya 07600, Türkiye
Ali Keles: Linda Hotel, Manavgat 07600, Türkiye
Ozlem Ozbek: Gönen Vocational School, Tourism and Hotel Management, Bandırma Onyedi Eylül University, Balıkesir 10900, Türkiye
Huseyin Keles: Department of Tourism Guidance, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Ozgur Yayla: Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye

IJERPH, 2023, vol. 20, issue 6, 1-27

Abstract: This research has been conducted to determine the effect of tourists’ beliefs of climate change on the NEP and ecotourism attitudes. In addition to this purpose, the moderator role of green self-identity in the effect of the NEP on ecological attitudes has also been examined. The research data were obtained from the tourists visiting the Alanya destination, which is one of the centers that attract the most tourists in Turkey. When the results of the research were examined, it could be determined that the belief in climate change is effective on all dimensions of the NEP, and similarly, all dimensions of the NEP have also affected the tourists’ ecological attitude. Further, green self-identity has a moderator role in the effect of ecocentric and anthropocentric sub-dimensions on eco-tourism attitudes. As a consequence of the findings, a number of theoretical and practical implications have been developed for sector managers, destination management organizations, and academicians.

Keywords: climate change belief; new environmental paradigm; ecotourism; green self-identity; Alanya (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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