How Does the Experience Quality of Recreational Activities Organized within the Scope of Public Health Affect Perceived Value, Satisfaction and Behavioral Intentions of Individuals?

Ozgur Yayla, Arif Aytekin (), Fatih Uslu, Gozde Seval Ergun, Huseyin Keles and Yigit Guven
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Ozgur Yayla: Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, 07600 Antalya, Türkiye
Arif Aytekin: Department of Social Work, Manavgat Social Sciences and Humanities Faculty, Akdeniz University, 07600 Antalya, Türkiye
Fatih Uslu: Department of Educational Sciences, Education Faculty, Akdeniz University, 07600 Antalya, Türkiye
Gozde Seval Ergun: Department of Tourism Management, Manavgat Tourism Faculty, Akdeniz University, 07600 Antalya, Türkiye
Huseyin Keles: Department of Tourism Guidance, Manavgat Tourism Faculty, Akdeniz University, 07600 Antalya, Türkiye
Yigit Guven: Department of Recreation Management, Graduate Education Institute, Ankara Hacı Bayram Veli University, 06830 Ankara, Turkey

IJERPH, 2023, vol. 20, issue 6, 1-16

Abstract: This study has been conducted in a sample of Eskişehir city center, which is one of the important destinations in Turkey, to determine the effects of experience quality in recreational activities on perceived value, satisfaction, and behavioral intention. Following this purpose, the data were obtained from 420 people who participated in recreational activities organized by the local governments between April and June 2022. As a result of the findings, it has been determined that the perceptions of individuals regarding the experience quality of the activities positively affect their perceptions of value and satisfaction. Moreover, individuals’ positive value perceptions of activities increase their satisfaction and behavioral intentions. This study differs from other studies by examining the variables of experience quality, perceived value, satisfaction, and behavioral intention in recreational activities as a whole. Most studies on recreation, which is accepted as important in the context of public health, in addition to the fact that recreational activities emphasize the perspective of protecting and improving health. Unlike other studies, this one is expected to contribute to the literature by determining the antecedents for the activities to be much more efficient.

Keywords: Experience quality; perceived value; satisfaction; behavioral intention; recreation (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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