Tweets That Matter: Exploring the Solutions to Maternal Mortality in the United States Discussed by Advocacy Organizations on Twitter

Diane Ezeh Aruah (), Yvonne Henshaw and Kim Walsh-Childers
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Diane Ezeh Aruah: Communication Department, Tennessee State University, Nashville, TN 37209, USA
Yvonne Henshaw: Air Liquide, St Ne N20, Calgary, AB T2E 7H7, Canada
Kim Walsh-Childers: College of Journalism and Communication, University of Florida, Gainesville, FL 32611, USA

IJERPH, 2023, vol. 20, issue 9, 1-14

Abstract: This study investigated maternal mortality solutions mentioned on Twitter by maternal health advocacy organizations in the United States. Using qualitative content analysis, we examined tweets from 20 advocacy organizations and found that the majority of the tweets focused on policy, healthcare, community, and individual solutions. The most tweeted policy solutions include tweets advocating signing birth equity, paid family leave, Medicaid expansion, and reproductive justice bills, whereas the most tweeted community solutions were funding community organizations, hiring community doulas, and building community health centers. The most tweeted individual solutions were storytelling, self-advocacy, and self-care. These findings provide insights into the perspectives and priorities of advocacy organizations working to address maternal mortality in the United States and can inform future efforts to combat this critical public health issue.

Keywords: maternal health; maternal mortality; birth equity; twitter; advocacy; United States (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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