Strong Born—A First of Its Kind National FASD Prevention Campaign in Australia Led by the National Aboriginal Community Controlled Health Organisation (NACCHO) in Collaboration with the Aboriginal Community Controlled Health Organisations (ACCHOs)

Robyn Williams (), Sarah Hayton (), Annabel Campbell, Holly Kemp and Dorothy Badry
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Robyn Williams: Curtin Medical School, Faculty of Health Sciences, Curtin University, Bentley 6102, Australia
Sarah Hayton: National Aboriginal Community Controlled Health Organisation (NACCHO), Canberra 2601, Australia
Annabel Campbell: National Aboriginal Community Controlled Health Organisation (NACCHO), Canberra 2601, Australia
Holly Kemp: National Aboriginal Community Controlled Health Organisation (NACCHO), Canberra 2601, Australia
Dorothy Badry: Faculty of Social Work, University of Calgary, Calgary, AB T2N 1N4, Canada

IJERPH, 2024, vol. 21, issue 1, 1-16

Abstract: The Strong Born Campaign (2022–2025) was launched by the National Aboriginal Community Controlled Health Organisation (NACCHO) in 2023. Strong Born is the first of its kind national Aboriginal and Torres Strait Islander health promotion campaign to address Fetal Alcohol Spectrum Disorder (FASD) within Australia. Strong Born was developed to address a longstanding, significant gap in health promotion and sector knowledge on FASD, a lifelong disability that can result from alcohol use during pregnancy. Utilizing a strengths-based and culturally sound approach, NACCHO worked closely with the Aboriginal Community Controlled Health Organisations (ACCHOs) to develop the campaign through co-design, as described in this paper. Since its inception, the ACCHOs have continually invested in driving change towards improvements in Aboriginal health determinants and health promotion. The Strong Born Campaign developed culturally safe health promotion tool kits designed for the community and health sector staff and also offered communities the opportunity to apply for FASD Communications and Engagement Grants to engage in local campaign promotion. The tool kits have been disseminated to 92 ACCHOs across Australia. This paper describes the development of the Strong Born Campaign and activities following its launch in February 2023 from an Indigenous context within Australia, as described by NACCHO.

Keywords: health promotion; cultural security; FASD; Aboriginal and Torres Strait Islander; Aboriginal Community Controlled Health Organisations (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2024
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