Evaluation of the Effect of a Health Education Campaign of HIV by Using an Analytical Hierarchy Process Method

Xiaodong Tan, Jianyan Lin, Fengjie Wang, Hong Luo, Lan Luo and Lei Wu
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Xiaodong Tan: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China
Jianyan Lin: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China
Fengjie Wang: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China
Hong Luo: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China
Lan Luo: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China
Lei Wu: School of Public Health, Wuhan University, Donghu Road 115, Wuhan 430071, P.R. of China

IJERPH, 2007, vol. 4, issue 3, 1-6

Abstract: This study was designed to understand the status of HIV/AIDS knowledge, attitude and practice (KAP) among different populations and to provide scientific evidences for further health education. Three rounds of questionnaires were administered among service industry workers who were selected through stratified cluster sampling. Study subjects included hotel attendants, employees of beauty parlors and service workers of transportation industry. Data were analyzed using the analytical hierarchy process. All demonstrated high KAP overall. Synthetic scoring indexes of the three surveys were above 75%. However, the correct response rate on questions whether mosquito bite can transmit HIV/AIDS and what is the relationship between STD with HIV was unsatisfactory (lower than expected); and their attitudes towards people living with HIV and AIDS need to be improved. Moreover, the effect of health education on these groups was unclear. In conclusion, analytical hierarchy process is a valid method in estimating overall effect of HIV/AIDS health education. Although the present status of HIV/AIDS KAP among the service industry workers was relatively good, greater efforts should be made to improve their HIV transmission knowledge, attitude and understanding of the relationship between STDs and HIV.

Keywords: Service industry workers; HIV; AIDS; KAP; surveys; analytical hierarchy process (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2007
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