The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States

Kevin C. Davis, Matthew C. Farrelly, Peter Messeri and Jennifer Duke
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Kevin C. Davis: RTI International / 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
Matthew C. Farrelly: RTI International / 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
Peter Messeri: Columbia University / 722 W. 168 Street, New York, NY 10032, USA
Jennifer Duke: American Legacy Foundation / 1724 Massachusetts Avenue NW, Washington, DC 20036, USA

IJERPH, 2009, vol. 6, issue 2, 1-19

Abstract: The national truth© campaign has exposed U.S. youth to antismoking messages since 2000. Tobacco industry–sponsored campaigns, such as “Think. Don’t Smoke” (TDS), have also aired nationally. We examine the effects of recall of the truth © and TDS campaigns on changes in tobacco-related beliefs, intentions, and smoking initiation in a longitudinal survey of U.S. youth. Recall of truth © was associated with increased agreement with antismoking beliefs, decreased smoking intentions, and lower rates of smoking initiation. Recall of TDS was associated with increased intentions to smoke soon but was not significantly associated with tobacco beliefs or smoking initiation among youth overall.

Keywords: Youth smoking prevention; antismoking media campaigns; smoking initiation (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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