Impact of the New Malaysian Cigarette Pack Warnings on Smokers’ Awareness of Health Risks and Interest in Quitting Smoking

Ahmed I. Fathelrahman, Maizurah Omar, Rahmat Awang, K. Michael Cummings, Ron Borland and Ahmad Shalihin Bin Mohd Samin
Additional contact information
Ahmed I. Fathelrahman: The Clearing House for Tobacco Control, the National Poison Center, Universiti Sains Malaysia, Minden 11800 Pulau Pinang, Malaysia
Maizurah Omar: The Clearing House for Tobacco Control, the National Poison Center, Universiti Sains Malaysia, Minden 11800 Pulau Pinang, Malaysia
Rahmat Awang: The Clearing House for Tobacco Control, the National Poison Center, Universiti Sains Malaysia, Minden 11800 Pulau Pinang, Malaysia
K. Michael Cummings: Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY 14263, USA
Ron Borland: Cancer Control Research Institute, the Cancer Council Victoria, 1 Rathdowne St, Carlton, Victoria 3053, Australia
Ahmad Shalihin Bin Mohd Samin: The Clearing House for Tobacco Control, the National Poison Center, Universiti Sains Malaysia, Minden 11800 Pulau Pinang, Malaysia

IJERPH, 2010, vol. 7, issue 11, 1-11

Abstract: The objective of this research was to compare the response of adult smokers in Malaysia to newly proposed pictorial cigarette warnings against the current text-only warnings. The study population included 140 adult male smokers who were enrolled in a randomized trial to view either the new pictorial warnings (intervention) or the old text-only warnings (control). Participants completed pre-exposure and post-exposure questionnaires that assessed their awareness of the health risks of smoking, response to the package warnings, and interest in quitting smoking. Exposure to the pictorial warnings resulted in increased awareness of the risks of smoking, stronger behavioral response to the warnings and increased interest in quitting smoking. The new warnings in Malaysia will increase smokers’ knowledge of the adverse health effects of smoking and have a positive effect on interest in quitting.

Keywords: pictorial cigarette package warning labels; smoking behavior; awareness of health risk; interest in quitting; Malaysia; adult smokers; randomized trial; questionnaire; knowledge score (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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