Many Are Never Too Many: An Analysis of Crowdfunding Projects in Brazil

Paulo Mourão, Marco António Pinheiro Silveira and Rodrigo Santos De Melo
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Marco António Pinheiro Silveira: Business School, Universidade Municipal de São Caetano do Sul (USCS), São Caetano do Sul 09550-551, Brazil
Rodrigo Santos De Melo: Business School, Universidade Municipal de São Caetano do Sul (USCS), São Caetano do Sul 09550-551, Brazil

IJFS, 2018, vol. 6, issue 4, 1-13

Abstract: This paper analyzed the most important aspects for the success of crowdfunding projects observing the Kickante platform, an important crowdfunding Brazilian platform. We found that the total value per project increased with the number of investors. The value per investor increased with the minimum value invested with rewards and with certain types of promoters (like informal groups or new companies) or with startups.

Keywords: crowdfunding; crowdsourcing; networking (search for similar items in EconPapers)
JEL-codes: F2 F3 F41 F42 G1 G2 G3 (search for similar items in EconPapers)
Date: 2018
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