COVID-19’s Impact on Fintech Adoption: Behavioral Intention to Use the Financial Portal

Arfan Shahzad, Nurhana Zahrullail, Ahsan Akbar (), Hana Mohelska and Arsalan Hussain
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Arfan Shahzad: Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur 50300, Malaysia
Nurhana Zahrullail: Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur 50300, Malaysia
Ahsan Akbar: International Business School, Guangzhou City University of Technology, Guangzhou 510080, China
Hana Mohelska: Department of Management, Faculty of Informatics and Management, University of Hradec Kralove, 50003 Hradec Kralove, Czech Republic
Arsalan Hussain: College of Business Management, Institute of Business Management, Karachi 75190, Pakistan

JRFM, 2022, vol. 15, issue 10, 1-18

Abstract: As Fintech has grown exponentially in recent years, several researchers have examined how information technology is applied in the financial services sector, with a focus on the extended practice of its application. However, fewer studies have investigated the factors influencing the acceptance of Fintech services. In order to examine how consumers adopt Fintech services, this research presents an enhanced technology acceptance model (TAM) that integrates perceived usefulness, perceived ease of use, user innovativeness, and trust as factors of attitude towards using Fintech platforms and behavioral intention to use Fintech platforms. The questionnaires were sent to 867 of Portal MyAzZahra’s customers, and 273 complete questionnaires were received. The data were then analyzed to comprehend whether the proposed hypotheses were accepted or rejected. The findings depict that consumers’ trust, perceived ease of use, and customer innovation in Fintech services substantially impact the attitude towards adoption and behavioral intention to use the Fintech online platform. However, perceived usefulness does not significantly influence the attitude towards adoption and the behavioral intention to use the online loan aggregator. By integrating these factors into Fintech services with TAM, this study adds to the literature on adopting Fintech services by offering a more holistic perspective of the factors affecting consumers’ attitudes.

Keywords: technology acceptance model (TAM); Fintech services; attitude; trust and perceived ease of use (search for similar items in EconPapers)
JEL-codes: C E F2 F3 G (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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