Electronic Payment Behaviors of Consumers under Digital Transformation in Finance—A Case Study of Third-Party Payments

Lan-Hui Lin, Feng-Chen Lin (), Chih-Kang Lien, Tung-Chin Yang, Yao-Kai Chuang and Yi-Wen Hsu
Additional contact information
Lan-Hui Lin: Department of Accounting, National Changhua University of Education, Changhua 500, Taiwan
Feng-Chen Lin: Department of Finance, Chang Jung Christian University, Tainan 711, Taiwan
Chih-Kang Lien: Department of Accounting, National Taiwan University, Taipei 106, Taiwan
Tung-Chin Yang: Department of Finance, National Changhua University of Education, Changhua 500, Taiwan
Yao-Kai Chuang: Department of Business Administration, Kun Shan University, Tainan 710, Taiwan
Yi-Wen Hsu: Department of Accounting, National Changhua University of Education, Changhua 500, Taiwan

JRFM, 2023, vol. 16, issue 8, 1-22

Abstract: In the digital era, new financial technologies and big data are accelerating the development of financial transactions. With the rise of e-commerce transactions, the financial industry has come to recognize that banking as a service can be seamlessly integrated into any scenario, thanks to disruptive innovation driven by electronic and third-party payments. This study aims to examine the consumer acceptance of third-party payment systems offered by electronic payment platforms for e-commerce, as well as their continued usage in the context of digital transformation in finance. This study employed the questionnaire survey method, and it distributed questionnaires to consumers who have used third-party payment systems. A total of 332 valid questionnaires were collected. The results indicate that user acceptance of innovative technologies and various external variables (e.g., the user’s external environment, internal characteristics, and information system quality) were significantly positively correlated with perceived usefulness, perceived ease of use, and behavioral intention regarding the electronic payment behaviors of consumers. Based on the empirical results, this study proposes important managerial implications for the financial industry and e-commerce platforms in promoting electronic payment innovation.

Keywords: digital transformation in finance; third-party payment; modified technology acceptance model; diffusion of innovation theory (search for similar items in EconPapers)
JEL-codes: C E F2 F3 G (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1911-8074/16/8/346/pdf (application/pdf)
https://www.mdpi.com/1911-8074/16/8/346/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jjrfmx:v:16:y:2023:i:8:p:346-:d:1201740

Access Statistics for this article

JRFM is currently edited by Ms. Chelthy Cheng

More articles in JRFM from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().