Resilience Benchmarking: How Small Hotels Can Ensure Their Survival and Growth during Global Disruptions

Oleh Kolodiziev, Oleksandr Dorokhov (), Valeriia Shcherbak, Liudmyla Dorokhova, Altan Ismailov and Ronnie Figueiredo
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Oleh Kolodiziev: Department of Customs & Financial Services, Simon Kuznets Kharkiv National University of Economics, 61166 Kharkiv, Ukraine
Oleksandr Dorokhov: Department of Public Economics and Policy, University of Tartu, 50090 Tartu, Estonia
Valeriia Shcherbak: Department of Economic and Entrepreneurship, Sumy National Agrarian University, 40000 Sumy, Ukraine
Liudmyla Dorokhova: Department of of Marketing, University of Tartu, 50090 Tartu, Estonia
Altan Ismailov: Research Center for Industrial Problems of Development, National Academy of Sciences of Ukraine, 61165 Kharkiv, Ukraine
Ronnie Figueiredo: Centre of Applied Research in Management and Economics (CARME), School of Technology and Management (ESTG), Polytechnic of Leiria, 2411-901 Leiria, Portugal

JRFM, 2024, vol. 17, issue 7, 1-15

Abstract: This study aimed to develop a resilient benchmarking system for small hotels in Ukraine, designed to ensure their survival and growth amid global disruptions and local crises. Given the severe challenges associated with the COVID-19 pandemic and military actions, the resilience of the regional tourism business is particularly relevant. The methods used in this study, including factor and cluster analysis, taxonomy, and dendrograms, enabled the development of development programs for two clusters of hotels: those located in areas with increased military risk and those in relatively safe territories. The taxonomic analysis revealed significant differences in managerial practices and operational efficiency, largely determined by the geographic location of the hotels. Hotels in active combat zones experienced a 40% reduction in tourist flow and financial instability, while hotels in safe areas demonstrated a 30% higher level of customer satisfaction. The application of advanced security systems and modern marketing techniques led to a 40% reduction in incidents.

Keywords: resilient benchmarking; small hotels; tourism; regional impact; operational efficiency; strategic adaptation (search for similar items in EconPapers)
JEL-codes: C E F2 F3 G (search for similar items in EconPapers)
Date: 2024
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