Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan

Keying Ding, Mian Yang and Shixian Luo
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Keying Ding: Art College, Sichuan Tourism University, Chengdu 610100, China
Mian Yang: Art College, Sichuan Tourism University, Chengdu 610100, China
Shixian Luo: Graduate School of Horticulture, Chiba University, Chiba 263-8522, Japan

Land, 2021, vol. 10, issue 11, 1-17

Abstract: Mountain area is one of the most important modern tourist attractions, and unique mountain landscapes are highly appealing to millennials. Millennials post their travel photos and comments on social media, and these media messages can positively influence other millennials’ travel motivations. To fully understand the attraction of mountain tourist destinations to millennials, this study analyzed their landscape preferences using images posted on social media. As a case study, we analyzed the landscape resources in Western Sichuan Plateau Mountain Areas (WSPMA). We found that differences in genders, modes of transportation, and travel patterns of the millennials influenced their preferences for mountain landscapes. Our results broaden the current knowledge on mountain tourism from the perspective of millennials through social media data. Moreover, studying the landscape resources in WSPMA can facilitate the analysis of regional advantages. This will ultimately enhance tourism publicity and integrate various resources for tourism management and planning in more targeted and attractive ways.

Keywords: Western Sichuan Plateau Mountain Areas; millennials; mountain tourism; social media data; landscape preference (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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