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Consumer Preferences for Labeled Plant-Based Products Associated with Traditional Knowledge: A Study in Protected Natural Areas of Northwest Mexico

Gerzaín Avilés-Polanco, Marco Antonio Almendarez-Hernández, Luis Felipe Beltrán-Morales, Ileana Serrano-Fraire and Alfredo Ortega-Rubio
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Gerzaín Avilés-Polanco: CONACYT-Northwest Biological Research Center, La Paz 23096, Mexico
Marco Antonio Almendarez-Hernández: Northwest Biological Research Center, La Paz 23096, Mexico
Luis Felipe Beltrán-Morales: Northwest Biological Research Center, La Paz 23096, Mexico
Ileana Serrano-Fraire: Northwest Biological Research Center, La Paz 23096, Mexico
Alfredo Ortega-Rubio: Northwest Biological Research Center, La Paz 23096, Mexico

Land, 2021, vol. 10, issue 4, 1-19

Abstract: The use of plants associated with traditional knowledge by pharmaceutical, cosmetic, agro-food, and biotechnology industries represents a potential source of benefits for indigenous groups and local communities within the access and benefit-sharing mechanisms established in the Nagoya Protocol. We used a consumer-choice experiment to evaluate consumer preferences concerning a cosmetic product with attributes related to the traditional knowledge of local plants (efficacy, price, and information). The results indicate that consumers experience higher wellness levels by consuming a cosmetic product with an information label associated with a plant of traditional use. A rise in consumer income increases the likelihood of consuming products with traditional-knowledge attributes. Higher prices are associated with a lower probability of purchase. The random coefficient reveals mixed preferences related to product efficacy level. This work shows the potential demand, by high-income consumers, of cosmetic products labeled with formulation information based on traditional knowledge associated with local plants growing in Protected Natural Areas of northwest Mexico.

Keywords: traditional knowledge; medicinal plants; Protected Natural Areas; choice experiment; consumer preferences; cosmetics (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2021
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