Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain

José Valverde-Roda, Miguel Ángel Solano-Sánchez, Minerva Aguilar-Rivero and Gema Gomez-Casero
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José Valverde-Roda: Department of Applied Economics, Faculty of Law and Business & Economic Sciences, University of Córdoba, 14002 Córdoba, Spain
Miguel Ángel Solano-Sánchez: Department of Applied Economics, Faculty of Social Sciences, Melilla Campus, University of Granada, 52005 Melilla, Spain
Minerva Aguilar-Rivero: Department of Applied Economics, Faculty of Labour Sciences, University of Córdoba, 14001 Córdoba, Spain
Gema Gomez-Casero: Department of Applied Economics, Faculty of Law and Business & Economic Sciences, University of Córdoba, 14002 Córdoba, Spain

Land, 2021, vol. 10, issue 9, 1-16

Abstract: The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.

Keywords: segmentation; motivation; satisfaction; World Heritage Site; destination; emotional perception (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2021
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