Urban Tourism Perception and Recommendation in Mexico City and Lima

Otto Regalado-Pezúa (), Gabriela Sirkis, Orly Carvache-Franco, Mauricio Carvache-Franco and Wilmer Carvache-Franco
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Otto Regalado-Pezúa: ESAN Graduate School of Business, Universidad ESAN, Lima 15023, Peru
Orly Carvache-Franco: Facultad de Economía y Empresa, Universidad Católica de Santiago de Guayaquil, Guayaquil 090615, Ecuador
Mauricio Carvache-Franco: Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador
Wilmer Carvache-Franco: Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, Guayaquil 090903, Ecuador

Land, 2022, vol. 11, issue 11, 1-19

Abstract: Mexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood at a theoretical level. The study has practical implications as tourism officials and managers in each of these two cities can draw inspiration from the best practices of the other city. The method is quantitative, and the exploratory factorial analysis technique was used to reduce the variables in a group of factors. The results indicate that the different aspects of the cities’ tourism attractiveness can be categorized into four factors: the nucleus, the tourist ecosystem, MICE & shows, and related services. A comparison of the two cities’ Kruskal–Wallis test scores shows significant differences in terms of three variables: monuments and historic sites, museums and art galleries, and shops and commercial services.

Keywords: destination marketing; tourism attractiveness; urban tourism; urban studies; city branding (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2022
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