Evaluating Agricultural Extension Agent’s Sustainable Cotton Land Production Competencies: Subject Matter Discrepancies Restricting Farmers’ Information Adoption

Paige Seitz, Robert Strong (), Steve Hague and Theresa P. Murphrey
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Paige Seitz: Department of Agricultural Leadership, Education, and Communications, Texas A&M University, College Station, TX 77843, USA
Robert Strong: Department of Agricultural Leadership, Education, and Communications, Texas A&M University, College Station, TX 77843, USA
Steve Hague: Department of Soil and Crop Sciences, Texas A&M University, College Station, TX 77843, USA
Theresa P. Murphrey: Department of Agricultural Leadership, Education, and Communications, Texas A&M University, College Station, TX 77843, USA

Land, 2022, vol. 11, issue 11, 1-17

Abstract: Cotton is more chemically intensive than many other commodities, which negatively impacts rural livelihoods at higher rates. Improvement in environmental stewardship of cotton would substantially impact the long-term sustainability of agriculture in cotton producing regions globally. Extension personnel provide producer education to improve these issues that ultimately impact economic growth and quality of life in rural areas, but their proficiency to foster innovation and diffusion of crop-specific content is unknown. A 48-item survey was administered to agricultural extension personnel in five U.S. states to develop an understanding of extension professionals’ current knowledge in sustainable cotton production and sustainability, identify pertinent training needs to address in future professional development curricula, and to discern the value of crop-specific competency evaluation in organizational needs assessment. A ranked discrepancy model and an exploratory factor analysis of survey results indicated a glaring need for training in all evaluated competency areas to improve sustainability in cotton producing regions. Synchronous or asynchronous trainings could be developed for change agents to better serve the needs of rural cotton producers. Knowledge transfer or adoption diffusion of rural land sustainability recommendations to farmers will be challenging to achieve in the study’s region until change agent’s proficiency of sustainable cotton production practices improves.

Keywords: competencies instrument development; exploratory factor analysis; ranked discrepancy model; professional development; knowledge transfer; technology adoption; organizational needs assessment (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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