Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)

Ana Leal-Solís and Rafael Robina-Ramírez
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Ana Leal-Solís: Department of Finance and Accounting, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain
Rafael Robina-Ramírez: Department of Business and Sociology, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain

Land, 2022, vol. 11, issue 5, 1-15

Abstract: The article proposes a planning model to develop tourism from a holistic perspective that includes economic, population and social aspects. Following a participatory methodology, the objective of the study is to propose a tourism planning model that contributes to the development of rural territories based on the involvement of tourism planners in the study. A total of 205 tourism planners and 443 tourism offices participated in the study. The data obtained were analysed using the PLS-SEM method. The results indicate that tourism planning has to be carried out by a professional team with diverse technical profiles that monitors the objectives set and adapts them to changes in the environment.

Keywords: planning and development; strategic tourism development; tourism impact; underdeveloped region (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2022
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