Rethinking China’s Rural Revitalization: The Development of a Sense of Community Scale for Chinese Traditional Villages

Wei Wang, Yun Gao () and Adrian Pitts
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Wei Wang: School of Arts and Humanities, University of Huddersfield, Huddersfield HD1 3DH, UK
Yun Gao: School of Arts and Humanities, University of Huddersfield, Huddersfield HD1 3DH, UK
Adrian Pitts: School of Arts and Humanities, University of Huddersfield, Huddersfield HD1 3DH, UK

Land, 2023, vol. 12, issue 3, 1-19

Abstract: Improving the sense of community (SOC) in Chinese traditional villages is crucial to preventing population loss and conserving the cultural heritage of China’s rural areas. These factors are important components of China’s rural revitalization policy, and thus, it is necessary to measure the SOC of villagers as part of the process. This study has developed a new SOC scale for Chinese traditional villages based on McMillan and Chavis’s four-factor theory involving membership, influence, need fulfillment, and emotional connections. An initial proposed sense of community scale for Chinese traditional village (SCSCTV) was structured as a four-factor scale with 28 items, including items from existing SOC studies and new items created by considering the features of Chinese traditional village communities. The scale was tested in the studies of three traditional villages in Chongqing by using two different methods. The findings provide guidance for the study of villages in the context of Chinese rural societies and a reliable scale for measuring villagers’ SOC.

Keywords: rural revitalization; sense of community; rural community; traditional village; scale development (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2023
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