Comparative Study of Cognitive Differences in Rural Landscapes Based on Eye Movement Experiments

Yanbo Wang, Kankan Li (), Jiaxin Li, Tiange Hao and Zhishu Zhou
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Yanbo Wang: Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China
Kankan Li: Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China
Jiaxin Li: Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China
Tiange Hao: Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China
Zhishu Zhou: Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China

Land, 2024, vol. 13, issue 10, 1-21

Abstract: With the booming development of rural tourism, the users of rural environments are gradually becoming more diverse. Both tourists and villagers are the main appreciators of rural landscapes, but the cognitive similarities and differences in rural landscape between the two have not yet been explored. Therefore, taking Wangshang Village, located in Shaanxi Province, China as a case study, this research used a combination of quantitative analysis (eye-tracking technology) and qualitative analysis (semi-structured interviews) to compare and analyze the cognitive similarities and differences of rural landscapes between tourists and villagers. The experimental results showed that the cognitive similarities and differences in rural landscapes between tourists and villagers are mainly reflected in their level of cognition, observation methods, and key elements of focus. The reasons for cognitive differences are due to the different living backgrounds of the two groups of subjects, as well as their varying levels of familiarity, novelty, and personal needs towards rural landscapes. In conclusion, studying the cognitive differences between the two groups of participants, tourists and villagers, can help address the homogenization problem faced by rural landscapes. Meanwhile, the results of this study also provide theoretical guidance and methodological support for rural landscape design.

Keywords: rural landscape; cognitive difference; different perspectives; eye movement experiments; heat maps; semi-structured interview (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2024
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