Research on the Influencing Factors of Art Intervention in the Environmental Graphics of Rural Cultural Tourism Space

Jingchun Zhang, Xiaodong Liu (), Zhiyu Feng and Xinqun Feng
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Jingchun Zhang: College of Fashion and Art Design, Donghua University, Shanghai 200051, China
Xiaodong Liu: College of Fashion and Art Design, Donghua University, Shanghai 200051, China
Zhiyu Feng: School of Design, East China Normal University, Shanghai 200062, China
Xinqun Feng: College of Fashion and Art Design, Donghua University, Shanghai 200051, China

Land, 2024, vol. 13, issue 10, 1-21

Abstract: In the development of rural revitalization, the art intervention in rural cultural tourism has become a hot topic recently. With the advent of the new media era, it is particularly important to study the factors that affect the artistic value of environmental graphic design. This study proposes six dimensions of environmental graphic design for rural cultural tourism through literature analysis and experience summary, which are refined into 21 impact indicators. It is based on the case of the environmental graphic publicity of cultural tourism in Chongqing Nanshan Cattle Village, using the SBE beauty evaluation method to evaluate the influencing factors, while using the analytic hierarchy process (AHP) to measure each indicator. The consistency of the two evaluation methods verifies the feasibility of the influencing factors, and this study found the influence of visuality, cultural nature, artistic nature, interactivity, spatiality, and communicativeness on aesthetic value. Moreover, the core of environmental graphic design lies in information transmission, in which artistic nature occupies an important position, while cultural nature, although it has a relatively small weight in aesthetic value, cannot be ignored in social media communication. In terms of visual design, a reasonable layout of equipment significantly enhances visual appeal, while spatial adaptability is considered a key factor. This paper emphasizes the integration of art principles into design to promote sustainable development, while also pointing out that the identification of rural cultural symbols can enhance visitors’ cultural experience. In terms of interactivity, it is crucial to encourage visitors to actively participate and share their experiences, while communication emphasizes the important impact of exposure to rural scenes on brand communication. This research provides systematic theoretical support and practical guidance for the environmental graphic design of rural cultural tourism.

Keywords: rural brand; rural cultural tourism space; environmental graphics; art intervention in rural areas (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2024
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