Semantic Comparison of Online Texts for Historical and Newly Constructed Replica Ancient Towns from a Tourist Perception Perspective: A Case Study of Tongguan Kiln Ancient Town and Jinggang Ancient Town

Ruimin Guo, Yiwen He (), Xin Zhang, Lai He, Qixuan Zhou and Guojing He
Additional contact information
Ruimin Guo: School of Architecture and Art, Central South University, Changsha 410083, China
Yiwen He: School of Architecture and Art, Central South University, Changsha 410083, China
Xin Zhang: School of Architecture and Art, Central South University, Changsha 410083, China
Lai He: School of Architecture and Art, Central South University, Changsha 410083, China
Qixuan Zhou: School of Architecture and Art, Central South University, Changsha 410083, China
Guojing He: College of Civil Engineering, Central South University of Forestry and Technology, Changsha 410004, China

Land, 2024, vol. 13, issue 12, 1-30

Abstract: This study explores the dimensions of visitor perception by conducting a semantic analysis, Grounded Theory coding classification, and sentiment analysis on online texts related to Jinggang Ancient Town and Tongguanyao Ancient Town. It reveals the differences between newly constructed and historical ancient towns in terms of tourism experience perception, landscape spatial design, and the activation of cultural heritage preservation. The results indicated the following: (1) The differences in tourists’ perceptions stem from the different needs for the characteristics of the ancient towns. Tourists focus on the design innovation and experiential interest of Tongguanyao Ancient Town, while preferring the cultural depth and authenticity of Jinggang Ancient Town. (2) Tourists are highly concerned about the characteristics of “tourism development”, highlighting the challenge of balancing tourism development with the protection of ancient town heritage resources. (3) The study further emphasizes innovative forms of the reproduction of cultural heritage through multi-sensory, modern, and diverse approaches. This study enhances landscape design in ancient towns by integrating perspectives from both tourists and designers, promoting the protection of cultural heritage and facilitating deeper cultural tourism integration.

Keywords: perceptual features; textual semantics; ancient townscape; tourism revitalization; cultural heritage resources (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2073-445X/13/12/2197/pdf (application/pdf)
https://www.mdpi.com/2073-445X/13/12/2197/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jlands:v:13:y:2024:i:12:p:2197-:d:1544959

Access Statistics for this article

Land is currently edited by Ms. Carol Ma

More articles in Land from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().