Shopping Mall Site Selection Based on Consumer Behavior Changes in the New Retail Era

Ruibin Zhou, Chenshuo Wang, Dongting Bao and Xiaolan Xu ()
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Ruibin Zhou: School of Urban Design, Wuhan University, Wuhan 430072, China
Chenshuo Wang: School of Urban Design, Wuhan University, Wuhan 430072, China
Dongting Bao: School of Urban Design, Wuhan University, Wuhan 430072, China
Xiaolan Xu: School of Urban Design, Wuhan University, Wuhan 430072, China

Land, 2024, vol. 13, issue 6, 1-21

Abstract: As a product of the development of e-commerce over a specific period of time, the “new retail model” breaks the barriers between the traditional retail industry and e-commerce. Supported by Internet technology, it builds a new business model of “physical store + e-commerce + logistics” through the integration of online, offline, and logistics, which also leads to a great change in consumer behavior. Therefore, in order to meet consumer demand and achieve the long-term development of shopping malls, while taking into account the fair allocation of urban space resources, the indicators and methods of shopping mall site selection evaluation in the new retail era will be significantly different from traditional shopping mall site selection decisions. In this paper, the Wuhan East Lake Hi-Tech Zone is selected as the research object, and a comprehensive AHP-GIS assessment model is proposed. By investigating the impact of consumers’ behavioral changes on shopping mall location in the new retail era, a suitability evaluation system containing eight evaluation indicators is constructed, and the weights of each factor are determined using hierarchical analysis. At the same time, GIS is used to process the spatial analysis of the indicators, and combined with the weights of the factors, superposition analysis and quantitative research are carried out. Finally, based on the correlation analysis between ratings and customer flow, the suitability evaluation results are further supported in order to provide a more objective and scientific basis for the location of shopping malls from the perspective of the change in consumer behavior under the new retail model, and to put forward universal suggestions for the construction and development of shopping malls in the future.

Keywords: new retail; shopping malls; consumer behavior; site selection decision; AHP-GIS (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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