Adapting the Competition Policy for the Digital Age: Assessing the EU’s Approach

Gentjan Skara (), Oriona Muçollari and Bojana Hajdini
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Gentjan Skara: Department of Law, Faculty of Law and Social Science, Epoka University, 1032 Tirana, Albania
Oriona Muçollari: Department of Public Law, Faculty of Law, University of Tirana, 1001 Tirana, Albania
Bojana Hajdini: Department of Law, Faculty of Law and Social Science, Epoka University, 1032 Tirana, Albania

Laws, 2024, vol. 13, issue 5, 1-20

Abstract: Nowadays, the use of digital services is indispensable to the daily activity of businesses or end users. Digital services and online platforms contribute to the internal market by opening new business opportunities, increasing industry competitiveness, and widening consumer choice. While digital services have contributed to boosting innovation and developing new business models, a few online platforms act as gatekeepers by controlling a large digital market, likely leading to unfair practices and conditions for business users and end users. Against this background, this paper discusses the rationale and the necessity for regulating digital technology development in the digital market. It analyses the EU’s approach to adapting competition policy for the digital age. This paper argues that the Digital Markets Act will undoubtedly impact business models in the digital market and regulatory framework at the national level. However, its fundamental success will depend on whether the Commission has the appropriate tools to address the development of new technologies.

Keywords: EU competition rules; digital markets act; digital platforms; online platforms (search for similar items in EconPapers)
JEL-codes: D78 E61 E62 F13 F42 F68 K0 K1 K2 K3 K4 (search for similar items in EconPapers)
Date: 2024
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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