Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain

Rahul S. Mor, Arvind Bhardwaj and Sarbjit Singh
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Rahul S. Mor: Department of Food Engineering, National Institute of Food Technology Entrepreneurship & Management, Kundli, Sonepat, Haryana 131028, India
Arvind Bhardwaj: Department of Industrial & Production Engineering, National Institute of Technology, Jalandhar 144011, India
Sarbjit Singh: Department of Industrial & Production Engineering, National Institute of Technology, Jalandhar 144011, India

Logistics, 2019, vol. 3, issue 1, 1-14

Abstract: Dairy farming is a subsidiary profession of agriculture in India where dairy cooperatives are an important part of rural development. The current study explores the critical factors in the dairy supply chain, and provides an initial decision framework for its implications. The necessary data were collected from dairy producer members including dairy farmers, executives, and key informants of processing units, to summarize the strengths, weaknesses, opportunities, threats (SWOT) of the milk processing system in India. This includes identifying the objectives of the dairy industry, along with the internal and external critical factors (CFs). SWOT exploration does not offer any investigative basis for evaluating the priorities of CFs, therefore the analytic hierarchy process is applied to define the priorities of identified CFs. The CFs have also been ordered according to relative importance. The findings of this study depict that the SWOT based methodology offers vital sensitivity in assessing the supply chain strategies for the dairy industry.

Keywords: dairy industry; SWOT analysis; analytic hierarchy process (AHP), critical factors; multiple criteria decision making; supply chain (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2019
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