Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective

Sophie Wintersberger, Muhammad Azmat and Sebastian Kummer
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Sophie Wintersberger: Institute for Transport and Logistics Management, WU (Vienna University of Economics and Business), Welthandelsplatz 1, 1020 Vienna, Austria
Muhammad Azmat: Institute for Transport and Logistics Management, WU (Vienna University of Economics and Business), Welthandelsplatz 1, 1020 Vienna, Austria
Sebastian Kummer: Institute for Transport and Logistics Management, WU (Vienna University of Economics and Business), Welthandelsplatz 1, 1020 Vienna, Austria

Logistics, 2019, vol. 3, issue 4, 1-20

Abstract: Automotive manufacturers are competing to be the first to introduce customer-ready autonomous vehicles. Some manufacturers are claiming to launch their first self-driving cars as early as 2020. Which all sounds very good and futuristic; however, the question arises, are customers even ready to adopt this new technological advancement? Therefore, this pilot study is aimed at finding out the answer to this question in the Austrian market. This study discovers the standpoint of Austrian consumers concerning the acceptance of self-driving cars for daily usage and gives an overview of the current point of view regarding autonomous vehicles (AVs). The data for this study was collected using an online, user-friendly, Likert scale survey. The collected data were processed and analyzed for empirical significance in SPSS using Spearman’s rank correlation and the Mann–Whitney U test supported by descriptive analysis. The results of the study indicate that Austrian consumers are well aware of autonomous vehicles and their technology. However, they have specific concerns about reliability, cybersecurity, and futuristic car-sharing models. Therefore, these concerns about AVs should be addressed by auto manufactures in order to gain consumers’ trust and sell them a new form of mobility.

Keywords: autonomous vehicles; self-driving cars; concerns index; consumer standpoint (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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