Assessing Risky Riding Behaviors Among Food Delivery Motorcyclists in Thailand: Insights from the Motorcycle Rider Behavior Questionnaire and Health Belief Model

Wimon Laphrom, Thanapong Champahom, Chamroeun Se, Supanida Nanthawong, Panuwat Wisutwattanasak, Vatanavongs Ratanavaraha and Sajjakaj Jomnonkwao ()
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Wimon Laphrom: Institute of Research and Development, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Thanapong Champahom: Department of Management, Faculty of Business Administration, Rajamangala University of Technology Isan, Nakhon Ratchasima 30000, Thailand
Chamroeun Se: Institute of Research and Development, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Supanida Nanthawong: School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Panuwat Wisutwattanasak: Institute of Research and Development, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Vatanavongs Ratanavaraha: School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Sajjakaj Jomnonkwao: School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand

Logistics, 2024, vol. 8, issue 4, 1-28

Abstract: Background: Food delivery motorcyclists face unique risks that often lead to risky riding behaviors. Thailand, with one of the highest rates of motorcycle-related injuries and fatalities globally, has seen a surge in food delivery services following the COVID-19 pandemic, increasing the number of motorcyclists on the roads. Delivery motorcyclists are especially vulnerable due to frequent exposure to traffic congestion, time pressures, and adverse weather. This study aims to identify key health beliefs and external factors contributing to risky riding behaviors among food delivery motorcyclists in Thailand. Methods: The study surveyed 2000 food delivery motorcyclists across five regions in Thailand, employing the Motorcycle Rider Behavior Questionnaire and the Health Belief Model. Structural equation modeling was used to analyze the relationships between health beliefs and risky riding behaviors. Results: The analysis revealed that health motivation, perceived susceptibility, perceived severity, perceived benefits, and cues to action were negatively associated with risky riding behaviors. Conversely, perceived barriers positively influenced these behaviors. Fatigue and aggressive riding were significant predictors of increased risky behaviors at the 0.001 level. Conclusions: Addressing individual health beliefs and external factors like fatigue and aggression is essential for reducing risky riding behaviors and preventing severe injuries.

Keywords: risky riding behaviors; food delivery; health belief model; MRBQ; structural equation modeling (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2024
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