The Impact of Digital Technology, Automation, and Data Integration on Supply Chain Performance: Exploring the Moderating Role of Digital Transformation

Ahmad Ali Atieh (), Alhareth Abu Hussein (), Saheer Al-Jaghoub, Ahmad Fathi Alheet and Murad Attiany
Additional contact information
Ahmad Ali Atieh: Faculty of Business, Middle East University, Amman 11831, Jordan
Alhareth Abu Hussein: Faculty of Business, Middle East University, Amman 11831, Jordan
Saheer Al-Jaghoub: Department of e-Business and Commerce, Faculty of Administrative and Financial Sciences, University of Petra, Amman 11196, Jordan
Ahmad Fathi Alheet: Business Administration Department, Al-Ahliyya Amman University, Amman 19111, Jordan
Murad Attiany: Faculty of Business, Middle East University, Amman 11831, Jordan

Logistics, 2025, vol. 9, issue 1, 1-24

Abstract: Background: This study investigates digital transformation as a moderating variable in determining the effect of digital technologies, automation, and data integration of upstream and downstream providers on supply chain performance. By filling the existing research gap, the study reveals that more research regarding how digital transformation interventions impact the effectiveness of these technologies for industrial supply chains must be understood. Methods: A structured survey was applied to 181 supply chain managers in manufacturing firms scattered across Jordan. Results: The findings using SmartPLS for statistical analysis indicated that automation has the strongest positive effect on supply chain performance, followed by data integration. But digital technology did not have a significant direct effect, unless it was accompanied by broader digital transformation initiatives. Conclusions: Theoretically, this study reinforces digital transformation theory as a vital framework, whereas in practice, it invokes the strategic deployment of automation and integrated data application designs to underpin supply chain efficiency and competitiveness. Finally, this study offers practical guidance for practitioners who seek to employ the use of digital transformation in the current dynamic business environment.

Keywords: digital technology; automation; data integration; supply chain performance; industrial companies (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2305-6290/9/1/11/pdf (application/pdf)
https://www.mdpi.com/2305-6290/9/1/11/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jlogis:v:9:y:2025:i:1:p:11-:d:1567565

Access Statistics for this article

Logistics is currently edited by Ms. Mavis Li

More articles in Logistics from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().