An Integrated DEA–Porter Decision Support Framework for Enhancing Supply Chain Competitiveness in the Muslim Fashion Industry: Evidence from Indonesia

Jilly Ayuningtias (), Marimin Marimin, Agus Buono and Arif Imam Suroso
Additional contact information
Jilly Ayuningtias: Doctoral Program in Business Management, School of Business, IPB University, Bogor 16128, Indonesia
Marimin Marimin: Department of Agroindustrial Technology, Faculty of Agricultural Engineering and Technology, IPB University, Bogor 16128, Indonesia
Agus Buono: School of Data Science, Mathematics and Informatics, IPB University, Bogor 16128, Indonesia
Arif Imam Suroso: School of Business, IPB University, Bogor 16128, Indonesia

Logistics, 2025, vol. 9, issue 3, 1-30

Abstract: Background: The competitiveness of Indonesia’s Muslim fashion industry requires evaluation through both internal efficiency and external strategic factors, yet existing approaches often assess these dimensions separately. Methods: This study develops a Weighted Efficiency Competitive Score (WECS) that integrates Data Envelopment Analysis (DEA) to measure operational efficiency and Porter’s Five Forces to capture market pressures. The weights of α and β were calibrated through sensitivity analysis under the constraint α + β = 1, with values ranging from α = 0.3 to 0.7 and β = 0.7 to 0.3, using data from 23 Muslim fashion businesses in Jakarta. Results: The analysis identified α = 0.6 and β = 0.4 as the most stable configuration, and only 30% of firms achieved both high efficiency and strong market positioning. Strategic leaders such as JT. Co and PM. Co demonstrated that digital transformation, disciplined cost structures, and strong supply chain partnerships foster sustainable competitiveness. Conclusions: The WECS framework offers a replicable method to quantitatively integrate micro and macro determinants of competitiveness, contributes to the literature by bridging efficiency and strategy evaluation, and provides practical guidance for managers and policymakers to enhance decision support systems in strengthening the Muslim fashion industry’s global positioning.

Keywords: competitiveness; Data Envelopment Analysis (DEA); Muslim fashion industry; Porter’s Five Forces; supply chain (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2305-6290/9/3/129/pdf (application/pdf)
https://www.mdpi.com/2305-6290/9/3/129/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jlogis:v:9:y:2025:i:3:p:129-:d:1748375

Access Statistics for this article

Logistics is currently edited by Ms. Mavis Li

More articles in Logistics from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().