Business Resilience as a Mediator in the Link Between Digital Logistics Strategies and Competitive Advantage: Insights from Emerging Markets

Ali F. Dalain (), Abdulrahman Al-Karabsheh, Mahmoud Izzat Allahham, Wasef Ibrahim Almajali, Mohammad Ali Yousef Yamin and Thair M. Habboush
Additional contact information
Ali F. Dalain: College of Business Administration, University of Jeddah, Jeddah 23881, Saudi Arabia
Abdulrahman Al-Karabsheh: Department of Business Administration, Faculty of Economics and Business Administrative Sciences, Zarqa University, Zarqa 13110, Jordan
Mahmoud Izzat Allahham: Business Faculty Research Unit, Amman Arab University, Amman 11953, Jordan
Wasef Ibrahim Almajali: Business Faculty Research Unit, Amman Arab University, Amman 11953, Jordan
Mohammad Ali Yousef Yamin: Department of Human Resources Management, College of Business, University of Jeddah, Jeddah 23218, Saudi Arabia
Thair M. Habboush: Department of Business Administration, College of Business Administration, University of Jeddah, Jeddah 23881, Saudi Arabia

Logistics, 2025, vol. 9, issue 3, 1-19

Abstract: Background: The mediating effect of business resilience in the association between digital logistics strategy and competitive advantage is investigated in emerging markets. Given current global events, digital logistics is more than merely a competitive advantage for firms looking for stability and sustainability. Based on the Resource-Based View (RBV), the research aims to explore how digital strategies promote resilience and performance outcomes, particularly for SMEs in turbulent environments. Methods: They used mixed methods. The quantitative data were obtained from 227 Jordanian SMEs using a structured survey, and the qualitative data were from 10 semi-structured interviews with experts in logistics and marketing. Hypothesized relationships were tested through Partial Least Squares-Structural Equation Modeling (PLS-SEM) and qualitative validation through Thematic Analysis. Results: The results reveal that business resilience is a potent mediator between digital logistics strategies and competitive advantage. Both content marketing and social media marketing contribute to the enhancement of sustainable performance and to decreasing levels of market volatility. Email also has an impact on the sustainability, but does not directly or indirectly affect the volatility. Sustainable performance is thus confirmed to be a major factor for market stability. Conclusions: The findings emphasize the need for resilience-based digital logistics strategies for SMEs in developing economies. Well-directed content and social media marketing support both sustainability and competitive advantage. These findings offer managerial implications for the development of adaptive capacities to achieve long-term performance objectives in uncertain environments.

Keywords: technology integration; supply chain visibility; environmental sustainability; business resilience; competitive advantage (search for similar items in EconPapers)
JEL-codes: L8 L80 L81 L86 L87 L9 L90 L91 L92 L93 L98 L99 M1 M10 M11 M16 M19 R4 R40 R41 R49 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2305-6290/9/3/78/pdf (application/pdf)
https://www.mdpi.com/2305-6290/9/3/78/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jlogis:v:9:y:2025:i:3:p:78-:d:1683479

Access Statistics for this article

Logistics is currently edited by Ms. Mavis Li

More articles in Logistics from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().