Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology

Kalisri Logeswaran Aravindan, Ramayah Thurasamy, Murali Raman, Narinasamy Ilhavenil, Sanmugam Annamalah and Arul Selvam Rathidevi
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Kalisri Logeswaran Aravindan: Faculty of Management, Multimedia University Cyberjaya Campus Persiaran Multimedia, Cyberjaya 63100, Selangor, Malaysia
Ramayah Thurasamy: School of Management, Universiti Sains Malaysia, Minden 11800, Penang, Malaysia
Murali Raman: Academic and Strategy Development, Asia Pacific University Jalan Teknologi 5, Taman Teknologi Malaysia, Kuala Lumpur 57000, Selangor, Malaysia
Narinasamy Ilhavenil: Institute of Teacher Education Special Education Campus, Jalan Yaacob Latiff, Bandar Tun Razak, Kuala Lumpur 56000, Selangor, Malaysia
Arul Selvam Rathidevi: Faculty of Management, Multimedia University Cyberjaya Campus Persiaran Multimedia, Cyberjaya 63100, Selangor, Malaysia

Mathematics, 2022, vol. 10, issue 12, 1-14

Abstract: Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.

Keywords: awareness; intention to adopt; solar services; sustainability; UTAUT; PLS-SEM (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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