Key Factors for a Successful OBM Transformation with DEMATEL–ANP

Tien Son Nguyen, Jen-Ming Chen, Shih-Hsien Tseng () and Li-Fen Lin
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Tien Son Nguyen: Institute of Industrial Management, National Central University, 300 Zhongda Road, Zhongli District, Taoyuan City 32001, Taiwan
Jen-Ming Chen: Institute of Industrial Management, National Central University, 300 Zhongda Road, Zhongli District, Taoyuan City 32001, Taiwan
Shih-Hsien Tseng: Department of Industrial Management, National Taiwan University of Science and Technology, 43 Sec. 4 Keelung Road, Daan District, Taipei 106335, Taiwan
Li-Fen Lin: Department of Business Administration, Chung Yuan Christian University, 200 Chung Pei Road, Chung Li District, Taoyuan City 32023, Taiwan

Mathematics, 2023, vol. 11, issue 11, 1-18

Abstract: Production costs and global competition have increased sharply in recent years, forcing manufacturers to upgrade to the original brand manufacturer (OBM) to survive and thrive and capture more profit margins. However, studies that explore key factors that affect the success of such an important transition are lacking. Therefore, this study aims to investigate the key factors that will influence the success of contract manufacturers to upgrade to the OBM on the basis of a decision-making trial and evaluation laboratory with an analytic network process. Our results identify six key factors that exhibit a cause-and-effect relationship among the key criteria. Moreover, organizational innovation will determine the difference between the success and the failure of an OBM transition apart from material and component stability. Our findings can help researchers, policy makers, and practitioners increase their understanding of how to upgrade manufacturers successfully in global value chains.

Keywords: original brand manufacturers; multi-criteria decision-making; DEMATEL; ANP; Delphi method (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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