Inferring Complementary and Substitutable Products Based on Knowledge Graph Reasoning

Yan Fang, Jiayin Yu, Yumei Ding and Xiaohua Lin ()
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Yan Fang: School of Maritime Economics and Management, Dalian Maritime University, Dalian 116026, China
Jiayin Yu: School of Maritime Economics and Management, Dalian Maritime University, Dalian 116026, China
Yumei Ding: School of Maritime Economics and Management, Dalian Maritime University, Dalian 116026, China
Xiaohua Lin: School of Economics and Management, Xiamen University of Technology, Xiamen 364021, China

Mathematics, 2023, vol. 11, issue 22, 1-29

Abstract: Complementarity and substitutability between products are essential concepts in retail and marketing. To achieve this, existing approaches take advantage of knowledge graphs to learn more evidence for inference. However, they often omit the knowledge that lies in the unstructured data. In this research, we concentrate on inferring complementary and substitutable products in e-commerce from mass structured and unstructured data. An improved knowledge-graph-based reasoning model has been proposed which cannot only derive related products but also provide interpretable paths to explain the relationship. The methodology employed in our study unfolds through several stages. First, a knowledge graph refining entities and relationships from data was constructed. Second, we developed a two-stage knowledge representation learning method to better represent the structured and unstructured knowledge based on TransE and SBERT. Then, the relationship inferring problem was converted into a path reasoning problem under the Markov decision process environment by learning a dynamic policy network. We also applied a soft pruning strategy and a modified reward function to improve the effectiveness of the policy network training. We demonstrate the effectiveness of the proposed method on standard Amazon datasets, and it gives about 5–15% relative improvement over the state-of-the-art models in terms of NDCG@10, Recall@10, Precision @10, and HR@10.

Keywords: product relationship reference; knowledge graph; knowledge representation learning; Markov decision progress (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2023
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