Data-Driven Spatial Zoning and Differential Pricing for Large Commercial Complex Parking
Yuwei Yang (),
Honggang Zhang,
Jun Chen and
Jiao Ye
Additional contact information
Yuwei Yang: College of General Aviation and Flight, Nanjing University of Aeronautics and Astronautics, Jiangning District, Nanjing 211189, China
Honggang Zhang: Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Kowloon, Hong Kong, China
Jun Chen: School of Mechano-Electronic Engineering, Suzhou Polytechnic University, Suzhou 215104, China
Jiao Ye: Institute of Future Networks, Southern University of Science and Technology, Shenzhen 518000, China
Mathematics, 2025, vol. 13, issue 20, 1-38
Abstract:
This study presents a data-driven framework for optimizing parking space allocation and pricing in large commercial complexes, addressing persistent spatial imbalances in occupancy between high- and low-demand zones. A mixed Logit (ML) model with interaction terms is estimated from stated preference survey data to capture heterogeneous user preferences across trip purposes. A dual clustering algorithm is then applied to generate spatially coherent pricing zones, integrating geometric, functional, and occupancy-based attributes. Two differential pricing strategies are formulated: an administered model with regulatory price bounds and a market-based model without such constraints. Both pricing models are solved using an improved multi-objective Particle Swarm Optimization–Grey Wolf Optimizer (PSO–GWO) algorithm that jointly optimizes spatial zoning and zone–time pricing schedules. Using data from the Kingmo Complex in Nanjing, China, the results show that both strategies significantly reduce spatio-temporal occupancy variance and improve utilization balance. The administered strategy reduces variance by up to 67% on weekdays, with only a 1% increase in revenue, making it suitable for contexts prioritizing regulatory compliance and price stability. In contrast, the market-based strategy reduces variance by over 40% while generating substantially higher revenue, particularly during periods of high and uneven demand. The proposed framework demonstrates the potential of integrating behavioral modeling, spatial clustering, and multi-objective optimization to improve parking efficiency. The findings provide practical guidance for operators and policymakers seeking to implement adaptive pricing strategies in large-scale parking facilities.
Keywords: parking pricing; spatial zoning; mixed logit model; administered differential pricing; market-based differential pricing (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jmathe:v:13:y:2025:i:20:p:3267-:d:1770258
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