Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan

Wan Rung Lin, Chun-Yueh Lin and Yu-Heng Ding
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Wan Rung Lin: Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan
Chun-Yueh Lin: Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan
Yu-Heng Ding: Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan

Mathematics, 2020, vol. 8, issue 10, 1-19

Abstract: The convenience feature of mobile payment has replaced interactions with physical money and reduced transaction time, which better meets the demand of modern people for convenience in life. As mobile payments play an important role in mobile business, understanding the factors attracting consumers to mobile payment will bring mobile businesses more opportunities for development, and further significantly improve the output value of mobile businesses. This study discusses how to further influence consumer behavioral intention in Taiwan, as based on the main theoretical framework of the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2) and Diffusion of Innovation (DOI). In this study, data analysis is implemented by Partial Least Squares (PLS) for the purpose of verifying the research model and hypotheses. The research results show that social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative advantage, and observability have positive influence on consumer intention to use mobile payment.

Keywords: mobile payment; behavioral intention; UTAUT2; DOI (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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