A Fuzzy Association Rules Mining Analysis of the Influencing Factors on the Failure of oBike in Taiwan

Shianghau Wu
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Shianghau Wu: School of Business, Macau University of Science and Technology, Macau 999079, China

Mathematics, 2020, vol. 8, issue 11, 1-18

Abstract: The sharing economy has become an important issue in recent years. Many researchers have paid attention to its application around the world. The sharing of bikes, as one of the major applications of the sharing economy, has shown its advantage in the realm of environmental protection and low energy consumption. However, bike-sharing system has encountered problems in certain regions. This arouses the concern about the sustainable development of the bike-sharing system. This research focused on the failure case of oBike in Taiwan. This research used text mining and fuzzy association rules mining methods to evaluate Taiwan’s public opinion about the oBike in order to verify the reasons for oBike’s failure in Taiwan. This study also made a comparison between the bike-sharing system in Mainland China and Taiwan. The research results explored the factors of oBike’s failure in Taiwan and showcased the problems of bike-sharing systems in different regions. The research results also offer useful information for bike-sharing companies and the authorities concerned in order to develop a sustainable bike-sharing system.

Keywords: bike-sharing system; public opinion; oBike (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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