Apply Fuzzy DEMATEL to Explore the Decisive Factors of the Auto Lighting Aftermarket Industry in Taiwan

Jing Li, Chi-Hui Wu, Chien-Wen Chen, Yi-Fen Huang and Ching-Torng Lin
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Jing Li: College of Management, Da-Yeh University, Changhua 51591, Taiwan
Chi-Hui Wu: Department of Management and Information, NOU, New Taipei 247031, Taiwan
Chien-Wen Chen: Department of Business Administration, Feng Chia University, Taichung 40724, Taiwan
Yi-Fen Huang: Department of Business Administration, Da-Yeh University, Changhua 51591, Taiwan
Ching-Torng Lin: Department of Information Management, Da-Yeh University, Changhua 51591, Taiwan

Mathematics, 2020, vol. 8, issue 7, 1-27

Abstract: Continuous improvement and innovation are solid foundations for the company to maintain excellent performance and competitive advantage. As the limited resources possessed by companies generally result in the incapability of implementing several improving plans simultaneously, researchers advocate that companies should evaluate the influential relationships among key success factors (KSFs) to explore the more dominant determinants for designing improving actions. This study focused on the auto lighting aftermarket (AM) industry in which the KSFs have not yet been adequately performed to explore the decisive criteria of an improvement strategy. After a literature review and a survey of experts, a preliminary list of suitable evaluation criteria was derived. Consequently, the fuzzy and decision-making trial and evaluation laboratory (DEMATEL) method were employed to analyze and establish the causal relationship among criteria. This study contributes to the auto lighting AM industry by using a novel approach for identifying and prioritizing the KSFs. The result indicates that product integrity was the “cause” construct on the constructs of operating cost, quality and brand, technology development, and customer satisfaction. These findings contribute to help practitioners better design effective improvement strategies.

Keywords: auto lighting industry; key success factors; decisive factors; aftermarket; fuzzy DEMATEL method (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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