The Pet Affection Scale Development, Validation and Influence on Consumers’ Behavior of Pet Hotels

Yung-Hsin Lee and Chih-Min Lai
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Yung-Hsin Lee: International Business Department, Tamkang University, New Taipei City 251301, Taiwan
Chih-Min Lai: Management School, Tamkang University, New Taipei City 251301, Taiwan

Mathematics, 2021, vol. 9, issue 15, 1-14

Abstract: The purpose of this research was to develop a measurement scale, the Pet Affection Scale (PAS), to understand owners’ personalities and attachment to their pets. The data were collected through two waves. There were 401 valid data collected from the first wave to develop the pet affection scale (PAS). An exploratory factor analysis (EFA) was tested, and three factors were extracted and identified as (1) joy, (2) anthropomorphism, and (3) protection, respectively. Furthermore, 901 valid data collected from the second wave were used to analyze and propose a research model to examine the PAS influence on the owners’ behavioral intention toward pet hotels. These research findings show that all three pet affections have positive significant effects on pet hotels’ behavioral intention. The implications, limitations, and future research of this research were suggested and discussed.

Keywords: pet hotel; pet; attachment; behavioral intention; pet affection scale (PAS) (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2021
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