The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry

Andreas-Daniel Cocis, Larissa Batrancea and Horia Tulai
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Andreas-Daniel Cocis: Faculty of Economics and Business Administration, Babes-Bolyai University, 58-60 Teodor Mihali Street, 400591 Cluj-Napoca, Romania
Larissa Batrancea: Faculty of Business, Babes-Bolyai University, 7 Horea Street, 400174 Cluj-Napoca, Romania
Horia Tulai: Faculty of Economics and Business Administration, Babes-Bolyai University, 58-60 Teodor Mihali Street, 400591 Cluj-Napoca, Romania

Mathematics, 2021, vol. 9, issue 17, 1-12

Abstract: This study examines how corporate reputation is perceived by investors through the financial performance and equilibrium of several airline companies. We used a sample of 22 companies. Nineteen are listed in the World Airline Awards 2018 ranking based on client satisfaction, and three companies are included in the Fortune ranking and enjoying the best corporate reputations in the airline industry. The analyzed period was 2016–2018. The purpose of this study was to rank airline companies based on financial indicators by means of the TOPSIS method to see whether the companies included in the Fortune ranking would keep a similar hierarchy. Results indicated that companies maintained a similar order in the TOPSIS ranking after considering financial performance and equilibrium indicators. The overall conclusion was that companies with a good financial performance and equilibrium enjoyed a good corporate reputation from investors’ point of view.

Keywords: financial performance; financial equilibrium; corporate reputation; TOPSIS method; airline companies (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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