An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives

Pedro Palos-Sanchez, Jose Ramon Saura and Raquel Ayestaran
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Pedro Palos-Sanchez: Department of Financial Economics and Operations Management, University of Seville, 41001 Seville, Spain
Jose Ramon Saura: Department of Business Economics, Rey Juan Carlos University, 28032 Madrid, Spain
Raquel Ayestaran: Faculty of Legal and Business Sciences, Francisco de Vitoria University, 28223 Madrid, Spain

Mathematics, 2021, vol. 9, issue 4, 1-23

Abstract: The purpose of this research study is to analyze the exploratory study of the adoption of Bitcoin cryptocurrency based on blockchain technology and its use as a means of payment in companies. This research is exploratory in nature. As such, an adoption model was investigated using the technology acceptance model (TAM) which was extended with new variables. The sample was made up of business executives from companies and commercial establishments ( n = 248). Partial least squares structural equation modeling (PLS-SEM) was chosen as the analysis and evaluation technique for the model. The authors demonstrated that privacy has an important influence on perceived utility, and that trust has a very significant influence on privacy and perceived ease of use, thus indirectly affecting the intention to use cryptocurrencies.

Keywords: Bitcoin; business executives; technology adoption; privacy (search for similar items in EconPapers)
JEL-codes: C (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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