Reformulation of Persimmon Value-Added Model: Product Downstream Development Strategy for Farmers in East Java, Indonesia

Ayu Erfiana Asmy, Abdul Rauf (), Rahmawaty, Badaruddin and Umrotul Khasanah
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Ayu Erfiana Asmy: Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
Abdul Rauf: Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
Rahmawaty: Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
Badaruddin: Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
Umrotul Khasanah: Faculty of Economics, Maulana Malik Ibrahim State Islamic University Malang, Kota Malang 65144, East Java, Indonesia

Resources, 2024, vol. 13, issue 3, 1-16

Abstract: This research aims to reformulate the value-added model of persimmon fruit as an instrument to increase farmers’ income by developing a product downstream strategy. This research was conducted in Malang and Tulungagung in East Java through observation and interviews. Then, we used SWOT analysis technique (strengths, weaknesses, opportunities, and threats) to identify various factors in reformulating and developing strategies systematically. The results show that farmers must consider product diversification, improved quality and packaging, certification and label, increased nutritional value, marketing and promotion, network and partnership development, training and capacity building, access to capital and financing, research and innovation, and farmer empowerment. Then, in downstream development, it is necessary to carry out strategies in the form of increased production quality, sustainable agricultural practices, processed product development, preparation of partnerships with private parties, effective marketing and promotion, intelligent packaging, product diversification, logistics and distribution optimization, business and financial management, and organic and sustainable certification. This research also identified that persimmon fruit production has great potential, with a large amount land and a high amount of production. In addition, various downstream persimmon products in the form of processed food and beverages can provide significant added value and have the potential to increase farmers’ incomes.

Keywords: value added; downstream; persimmon; SWOT analysis (search for similar items in EconPapers)
JEL-codes: Q1 Q2 Q3 Q4 Q5 (search for similar items in EconPapers)
Date: 2024
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