Geotourism and the 21st Century–NTOs’ Website Information Availability on Geotourism Resources in Selected Central European Countries: International Perspective

Agnieszka Rozenkiewicz, Krzysztof Widawski and Zdzisław Jary
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Agnieszka Rozenkiewicz: Department of Regional Geography and Tourism, University of Wrocław, 32 W. Cybulski St., 50-205 Wrocław, Poland
Krzysztof Widawski: Department of Regional Geography and Tourism, University of Wrocław, 32 W. Cybulski St., 50-205 Wrocław, Poland
Zdzisław Jary: Department of Physical Geography, University of Wrocław, 34 W. Cybulski St., 50-205 Wrocław, Poland

Resources, 2020, vol. 9, issue 1, 1-28

Abstract: The power of the Internet as a communicative and promotional tool in the contemporary world of tourism is unquestionable. Nevertheless, the context of online information availability referring to geotourism and georesources is very rarely addressed in the academic literature. This article undertakes research into the online information availability on georesources presented on the official websites of the National Tourism Organizations (NTOs) of three selected Central European countries with similar geotourism conditions, namely the Czech Republic, Poland, and Slovakia. Their NTOs underwent a descriptive content analysis in order to highlight the dominating trends in the online presentation of georesources. As concluded in the article, information on geotourism resources available online is rather dispersed, as it is usually presented under divergent umbrella terms. Therefore, measures need to be taken to present a holistic online picture of geoheritage on an international level of availability, where certain pieces of geotourism-related information correspond with each other, accurately applying the system of hyperlinks. The research outcomes and suggestions for the future may find applicable use for various stakeholders of the tourism industry, especially the authorities responsible for different levels of its promotion.

Keywords: geotourism; georesources; Internet (search for similar items in EconPapers)
JEL-codes: Q1 Q2 Q3 Q4 Q5 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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