Entrepreneurship, Sport, Sustainability and Integration: A Business Model in the Low-Season Tourism Sector

Ricardo Reier Forradellas, Sergio Náñez Alonso, Javier Jorge-Vazquez, Miguel Ángel Echarte Fernández and Nicolas Vidal Miró
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Ricardo Reier Forradellas: DEKIS Research Group, Department of Economics, Catholic University of Ávila, 05005 Ávila, Spain
Javier Jorge-Vazquez: DEKIS Research Group, Department of Economics, Catholic University of Ávila, 05005 Ávila, Spain
Miguel Ángel Echarte Fernández: DEKIS Research Group, Department of Economics, Catholic University of Ávila, 05005 Ávila, Spain
Nicolas Vidal Miró: Consell of Mallorca, 07010 Palma, Spain

Social Sciences, 2021, vol. 10, issue 4, 1-27

Abstract: The global tourism reality is changing, and not only because of the COVID-19 pandemic. This reality is especially representative in countries such as Spain, which are highly dependent on the income generated by the tourism sector. In these destinations, it is necessary to seek innovation and specialization in the sector in order to achieve new business models. This need is even more pressing in destinations overcrowded by the sun and beach effect, as is the case of Mallorca. The proposed work combines the concepts of sports tourism with the development of a wealth-generating business model that will contribute to promoting a tourism that is sustainable, environmentally friendly and deseasonalized. On the other hand, the proposed work will contribute to promoting integration and equality in the participation of women in sports through the development of a model based on the promotion of women’s football. Using the methodology of case analysis, the results of all the approaches outlined are provided, and we obtained a wealth-generation model that is easily replicable and sustainable over time. This work provides a solution to the combination of a sustainable business model that links responsible tourism, the promotion of women’s sport and the generation of wealth.

Keywords: entrepreneurship; women’s sports development; sustainable tourism; deseasonalized tourism; economic development; case analysis methodology (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2021
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