Political Leaders in the APP Ecosystem

Raquel Quevedo-Redondo, Nuria Navarro-Sierra, Salome Berrocal-Gonzalo and Salvador Gómez-García
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Raquel Quevedo-Redondo: Department of Early Modern History, Modern History and History of America, Journalism and Audiovisual Communication and Advertising, Faculty of Philosophy and Literature, University of Valladolid, 47011 Valladolid, Spain
Nuria Navarro-Sierra: Department of Communication and Sociology, Faculty of Communication Sciences, Rey Juan Carlos University (URJC), 28942 Madrid, Spain
Salome Berrocal-Gonzalo: Department of Early Modern History, Modern History and History of America, Journalism and Audiovisual Communication and Advertising, Faculty of Philosophy and Literature, University of Valladolid, 47011 Valladolid, Spain
Salvador Gómez-García: Department of Early Modern History, Modern History and History of America, Journalism and Audiovisual Communication and Advertising, Faculty of Philosophy and Literature, University of Valladolid, 47011 Valladolid, Spain

Social Sciences, 2021, vol. 10, issue 8, 1-16

Abstract: This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.

Keywords: political communication; politicking; infotainment; mobile devices; digital communication (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2021
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