A Review on Digitalization of CSR during the COVID-19 Pandemic in Indonesia: Opportunities and Challenges

Enjang Pera Irawan, Suwandi Sumartias, Soeganda Priyatna and Agus Rahmat
Additional contact information
Enjang Pera Irawan: Faculty of Communication Science, Universitas Padjadjaran, Parahyangan 45363, Jawa Barat, Indonesia
Suwandi Sumartias: Faculty of Communication Science, Universitas Padjadjaran, Parahyangan 45363, Jawa Barat, Indonesia
Soeganda Priyatna: Faculty of Communication Science, Universitas Padjadjaran, Parahyangan 45363, Jawa Barat, Indonesia
Agus Rahmat: Faculty of Communication Science, Universitas Padjadjaran, Parahyangan 45363, Jawa Barat, Indonesia

Social Sciences, 2022, vol. 11, issue 2, 1-17

Abstract: The COVID-19 pandemic has become a global problem since first appearing in 2020. Not only does it heavily affect the health sector, but it also spreads to other sectors such as social, economic, and education. Studies have shown that many global companies, including those based in Indonesia, contribute to the global pandemic mitigation by implementing Corporate Social Responsibility (CSR) programs. So far, the implementation of CSR is mainly focused on providing food, medicines, and vitamins, as well as medical facilities and equipment. On the other hand, other reviewed studies showed that the pandemic has transformed the CSR implementation from offline to online, also known as CSR digitalization. The limitation in mobility and strict social distancing rules by the government have resulted in this emergence of CSR digitalization initiatives. Although CSR digitalization is still relatively rare, several technology companies have started implementing it. CSR digitalization practices aim to empower micro, small, and medium enterprises (MSME) to master digital competencies and increase their economic condition affected by the pandemic. Companies implementing CSR digitalization reported a more efficient and effective CSR implementation. This article can potentially introduce a new paradigm to the industry players on the importance of CSR digitalization and future opportunities due to the changes in the behavior of society post-pandemic.

Keywords: CSR digitalization; COVID-19; challenge; opportunity; Indonesia (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2076-0760/11/2/72/pdf (application/pdf)
https://www.mdpi.com/2076-0760/11/2/72/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jscscx:v:11:y:2022:i:2:p:72-:d:749519

Access Statistics for this article

Social Sciences is currently edited by Ms. Yvonne Chu

More articles in Social Sciences from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().