STIHL Timbersports ® and the Reconceptualization of Modern Sport in the Light of Decontextualization and Eventification of Forestry Work

Bo Carlsson, Isak Lidström and Leif Yttergren
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Bo Carlsson: Department of Sport Sciences, Linnaeus University, 351 95 Växjö, Sweden
Isak Lidström: Department of Sport Sciences, Linnaeus University, 351 95 Växjö, Sweden
Leif Yttergren: Swedish School of Sport and Health Sciences, 114 33 Stockholm, Sweden

Social Sciences, 2022, vol. 11, issue 3, 1-12

Abstract: This article examines STIHL Timbersports ® and its amalgamation of craftmanship, competition, eventification and branding, through the lens of decontextualization of sport. It thus revisits and revitalizes the concept of sportification, as well as discusses the characteristics of sport such as authenticity and “uncertainty of outcome”. The aim of the article is to grasp the different processes that challenge our common positions regarding sport, which may in turn progress sport beyond the prevalent conceptualization of modern sport.

Keywords: sportification; work and play; Timbersports; technologization; indoorization; Got Talent; virtual reality (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2022
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