Gender Stereotypes Make Women Invisible: The Presence of Female Scientists in the Media

Maider Eizmendi-Iraola and Simón Peña-Fernández ()
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Maider Eizmendi-Iraola: Journalism Department, University of the Basque Country, 48940 Leioa, Spain
Simón Peña-Fernández: Journalism Department, University of the Basque Country, 48940 Leioa, Spain

Social Sciences, 2022, vol. 12, issue 1, 1-13

Abstract: Interest in the situation of women scientists has increased in recent years. Scientific institutions and governmental authorities have launched initiatives to promote science as a vocation among women. Within this context, the effort made by the media in disseminating role models is of vital importance. The aim of this research is to analyse the presence of women scientists in the media, and to conduct an appraisal of the status granted to them and the image conveyed about them. To this end, we analysed the content published on the websites of the regional newspapers Berria, Gara, El Correo and Diario de Navarra between 2014 and 2019 citing women scientists and researchers (N = 2362). The results indicate that presence is greater in quantitative terms, as is the prominence given to them in headlines. However, the disciplines in which they practise and the stereotypes which are conveyed shape their image, which in the case of STEM areas emphasise their role as carers and their singularity in the scientific field.

Keywords: women; science; media; stereotypes; STEM (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2022
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