Motivations to Collect: How Consumers Are Socialized to Build Product Collections

Jennifer Johnson Jorgensen (), Katelyn Sorensen and Melisa Spilinek
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Jennifer Johnson Jorgensen: Department of Textiles, Merchandising & Fashion Design, University of Nebraska-Lincoln, Lincoln, NE 68583-0802, USA
Katelyn Sorensen: Department of Textiles, Merchandising & Fashion Design, University of Nebraska-Lincoln, Lincoln, NE 68583-0802, USA
Melisa Spilinek: Department of Textiles, Merchandising & Fashion Design, University of Nebraska-Lincoln, Lincoln, NE 68583-0802, USA

Social Sciences, 2023, vol. 12, issue 12, 1-17

Abstract: Most people have collected products at some point in their lives; however, little is known about how people are socialized to collect. This mixed methods study recruited 213 participants to explain and explore the influences of family, friends, romantic partners, and online social media on the continued intention to build product collections. Qualitative findings revealed a clear pattern of familial influences when participants shared how their collections started. When starting collections, participants acquired products through either personal interest in the products or receiving gifts from family members. However, quantitative results indicate that friends, romantic partners, and social media have a greater influence after the product collection has started. The results and findings of this study also guide an adaptation of the consumer socialization theory.

Keywords: product collection; consumer socialization; family; social media; friends (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2023
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