Knowing the Blood Nondonor to Activate Behaviour

Josefa D. Martín-Santana, Lorena Robaina-Calderín, Eva Reinares-Lara and Laura Romero-Domínguez
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Josefa D. Martín-Santana: Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain
Lorena Robaina-Calderín: Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain
Eva Reinares-Lara: Department of Business Economics, Faculty of Legal and Business Sciences, University Rey Juan Carlos, 28032 Madrid, Spain
Laura Romero-Domínguez: Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain

Social Sciences, 2019, vol. 8, issue 12, 1-22

Abstract: This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemographic characteristics, psychological and physical barriers and impure altruism), as well as the power of anticipated emotions, both positive and negative, of donation action and inaction as variables explaining the intention to donate. Another important contribution has been to develop the moderating role of psychological and physical barriers, in addition to impure altruism, on cause–effect relationships between anticipated emotions and intention to donate. A number of practical implications can be derived from this study for transfusion centres responsible for donation promotion.

Keywords: blood donation; barriers; motivations; anticipated emotions; donation intention; nondonors (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jscscx:v:8:y:2019:i:12:p:324-:d:292099

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