The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain

Noelia Araújo Vila, Jose Antonio Fraiz Brea and Lucília Cardoso
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Noelia Araújo Vila: Department of Financial Economics and Accounting, University of Vigo, 32004 Ourense, Spain
Jose Antonio Fraiz Brea: Department of Business Management and Marketing, University of Vigo, 32004 Ourense, Spain
Lucília Cardoso: Centro de Investigação, Desenvolvimento e Inovação em Turismo, 2520-641 Leiria, Portugal

Social Sciences, 2019, vol. 8, issue 8, 1-17

Abstract: Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collected data was subjected to a descriptive analysis and a non-parametric Pearson’s chi-square test, in order to establish consumption patterns and potentially link them to demographic variables. Results show that consumption patterns vary according to gender, age, and formal education.

Keywords: audiovisual consumption; sociodemographic variables; influence; audiovisual series; descriptive analysis; Pearson’s chi square test (search for similar items in EconPapers)
JEL-codes: A B N P Y80 Z00 (search for similar items in EconPapers)
Date: 2019
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